Product Strategy & Impact Case Studies
Deep dives into user research, wireframing, metrics design, product trade-offs, and go-to-market strategies executed across FinTech, enterprise AI SaaS, and consumer mobile apps.
0-to-1 Product Strategy: Enterprise AI Content Copilot for B2B SaaS
Designed and launched an inline AI drafting copilot for enterprise marketing managers. Defined product strategy, prompt chaining safeguards, enterprise security governance, and seat-based + credit pricing tiers.
Boosting D30 Retention by 34% via Habit Loops & Streak Mechanics
Applied Hook Model principles (Trigger, Action, Variable Reward, Investment) to transform a productivity app into a daily habit loop, doubling daily active engagement.
Redesigning KYC Onboarding to Boost Fintech Conversion by 28%
Identified high friction points in traditional document upload during KYC verification. Led cross-functional team to ship OCR auto-scan and step-by-step progressive disclosure, cutting verification time from 14 mins to 3.5 mins.